![]() The initial concept of the plant was developed by Milan-based architecture firm Piuarch and has then been advanced and coordinated by Fendi’s architecture department. In addition, Fendi has created a public park nearby, opposite a kindergarten, featuring playgrounds and wide benches. Offices and production furniture are in the neutral shades of white, but pieces of Fendi-branded furniture pepper some areas. A large helicoidal staircase connects the main ground floor with the canteen’s upper floor. Terracotta is also a reference to the preexisting kiln. Inside, several walls are embellished by terracotta tiles with the graphic double F logo made by hand. Fendi has added 64,000 trees and aromatic shrubs to the location. Leonardo Simonti, Fendi worldwide architecture director, said the idea right from the start was “to perfectly integrate the plant within the hills,” and to this end, the external walls are made with a natural mix of clay and concrete in an earthy tone, reflecting the shades of the Tuscan hillside. If people only knew what’s behind a product…” A factory is a magic place, I chose this job after seeing the production of handbags, this changed my perspective entirely. Beauty must be generated by something that resembles it. Marco de Vincenzo, who was named creative director of Etro last May but continues to work on accessories as a consultant at Fendi and attended the official unveiling of the plant with regional dignitaries, agreed on the fact that “a location must be stimulating to foster creativity. “We are super happy and proud we think it’s the beginning of a new era,” said a beaming Brunschwig. Each courtyard is characterized by Mediterranean scrub tree species - fig, holm oak, pomegranate, osmanthus, acacia, oak and strawberry tree, among others. Inside the building, nine glazed courtyards shed light on interior spaces. The complex, which produces around 200,000 pieces a year, is surrounded by seven hectares of greenery, over an area spanning 324,000 square feet.Ī 700 olive tree grove is seen throughout all areas of the park, allowing the production of oil from the factory itself of up to 900 liters a year. There is a basement for parking and a first floor with the canteen directly overlooking the roof garden. The building is developed on one main level, housing all the functions, from production of prototypes and laboratories to offices and services, with huge glass windows a common element of each area. Of course we can’t deny we are manufacturers but we must be so in a responsible way.” It’s a given for them, while sometimes other teams need to be convinced a little bit more. Paolo FicheraĪrnault said that while Fendi may not share the same point of view on some topics with Stella McCartney, also under the LVMH umbrella, they dovetail “on this push for exemplarity and on sustainability issues. Serge Brunschwig and Antoine Arnault with an artisan. ![]()
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